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Principles of marketing / (Record no. 3743)

000 -LEADER
fixed length control field	00577nam a2200181 a 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN	8120328256 :
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.8
100 1# - MAIN ENTRY--AUTHOR NAME
Personal name	Kotler, Philip
245 00 - TITLE STATEMENT
Title	Principles of marketing /
Statement of responsibility, etc	Philip Kotler, Gary Armstrong
250 ## - EDITION STATEMENT
Edition statement	11th
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication	New Delhi :
Name of publisher	Prentice-Hall of India,
Year of publication	2006.
300 ## - PHYSICAL DESCRIPTION
Number of Pages	xix,651+p. :
Other physical details	ill.
520 0# - SUMMARY, ETC.
Summary, etc	Business
650 17 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term	Principles of marketing
650 27 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term	Marketing process; Consumers; Pricing strategies; Advertising; Sales promotion; Public relation
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name	Armstrong, Gary
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type	CIU Library

Holdings
Lost status	Permanent Location	Current Location	Shelving location	Date acquired	Source of acquisition	Cost, normal purchase price	Full call number	Accession Number	Copy number	Price effective from	Koha item type	Public note
Lost	CIU Library	CIU Library	General Stacks	2006-01-31	Karim International	919.00	658.8 K87p 2006	005995	1	2006-01-31	CIU Library	Lost in 2010 and Write-Off Proposal approved by Hon'ble VC Sir in 7th LLRC Committee Meeting held on 15th July, 2019
	CIU Library	CIU Library	General Stacks	2006-01-31	Karim International	919.00	658.8 K87p 2006	005996	2	2006-01-31	CIU Library
	CIU Library	CIU Library	General Stacks	2006-01-31	Karim International	919.00	658.8 K87p 2006	005997	3	2006-01-31	CIU Library
	CIU Library	CIU Library	General Stacks	2006-01-31	Karim International	919.00	658.8 K87p 2006	005998	4	2006-01-31	CIU Library

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