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Advertising and promotion : an integrated marketing communications perspective / (Record no. 3752)

000 -LEADER
fixed length control field	00771nam a2200217 a 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN	0070581940 :
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	659.1
100 1# - MAIN ENTRY--AUTHOR NAME
Personal name	Belch, George E.
245 00 - TITLE STATEMENT
Title	Advertising and promotion : an integrated marketing communications perspective /
Statement of responsibility, etc	George E. Belch, Michael A. Belch
250 ## - EDITION STATEMENT
Edition statement	6th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication	New Delhi :
Name of publisher	Tata McGraw-Hill,
Year of publication	2004.
300 ## - PHYSICAL DESCRIPTION
Number of Pages	xxvi,779+p :
Other physical details	ill
520 0# - SUMMARY, ETC.
Summary, etc	Business
650 17 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term	Advertising
650 27 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term	Marketing communication; Sales promotion; Consumer behaviour; Direct marketing; International advertising.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name	Belch, Michael A.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type	CIU Library

Holdings
Permanent Location	Current Location	Shelving location	Date acquired	Source of acquisition	Cost, normal purchase price	Full call number	Accession Number	Copy number	Price effective from	Koha item type
CIU Library	CIU Library	General Stacks	2006-03-13	Karim International	711.00	659.1 B427a 2004	006037	1	2006-03-13	CIU Library
CIU Library	CIU Library	General Stacks	2006-03-13	Karim International	711.00	659.1 B427a 2004	006038	2	2006-03-13	CIU Library
CIU Library	CIU Library	General Stacks	2006-03-13	Karim International	711.00	659.1 B427a 2004	006039	3	2006-03-13	CIU Library

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