| 000 -LEADER |
|---|
| fixed length control field |
00803nam a2200241 a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| ISBN |
0787962554 : |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.827 |
| 100 1# - MAIN ENTRY--AUTHOR NAME |
|---|
| Personal name |
Davis, Scott M. |
| 245 00 - TITLE STATEMENT |
|---|
| Title |
Building the brand-driven business : operationalize your brand to drive profitable growth / |
| Statement of responsibility, etc |
Scott M. Davis, Dunn |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
1st ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication |
San Francisco : |
| Name of publisher |
John Wiley / Jossey Bass, |
| Year of publication |
2002. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Number of Pages |
xv,299p. : |
| Other physical details |
ill |
| 490 1# - SERIES STATEMENT |
|---|
| Series statement |
The Jossey-Bass business and management series |
| 520 0# - SUMMARY, ETC. |
|---|
| Summary, etc |
Business |
| 650 17 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Term |
Product management |
| 650 27 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Term |
Brand |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Dunn, |