000 -LEADER |
fixed length control field |
00822nam a2200253 a 4500 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
ISBN |
0072539097 |
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.8 |
100 1# - MAIN ENTRY--AUTHOR NAME |
Personal name |
Bearden, William O. |
245 00 - TITLE STATEMENT |
Title |
Marketing : principles and perspectives / |
Statement of responsibility, etc |
William O. Bearden, Thomas N. Ingram, Raymond W. LaForge |
250 ## - EDITION STATEMENT |
Edition statement |
4th |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication |
Boston : |
Name of publisher |
McGraw-Hill /Irwin, |
Year of publication |
2004. |
300 ## - PHYSICAL DESCRIPTION |
Number of Pages |
xl,596p. : |
Other physical details |
ill |
490 1# - SERIES STATEMENT |
Series statement |
McGraw -Hill /Irwin series in marketing |
520 0# - SUMMARY, ETC. |
Summary, etc |
Business |
650 17 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical Term |
Marketing |
650 27 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical Term |
Integrated marketing; Personal selling |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Ingram, Thomas N. |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
LaForge, Raymond W. |