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Marketing essentials / (Record no. 3986)

000 -LEADER
fixed length control field	00900nam a2200229 a 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN	0078303974
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.8
100 1# - MAIN ENTRY--AUTHOR NAME
Personal name	Ferese, Lois Schneider
245 00 - TITLE STATEMENT
Title	Marketing essentials /
Statement of responsibility, etc	Lois Schneider Ferese, Grady Kimbrell, Carl A. Woloszyk
250 ## - EDITION STATEMENT
Edition statement	1st ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication	New York :
Name of publisher	Glencoe/McGraw-Hill,
Year of publication	2003.
300 ## - PHYSICAL DESCRIPTION
Number of Pages	xxviii,772p. :
Other physical details	ill.
520 0# - SUMMARY, ETC.
Summary, etc	Business
650 17 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term	Marketing
650 27 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term	Global economies; Business; International marketing; International trade; Communication skills; Interpersonal skills; Management skills; Selling; Promotion; Distribution; Pricing; Marketing information management; Entrpreneurship; Finance.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name	Kimbrell, Grady
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name	Woloszyk, Carl A.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type	CIU Library

Holdings
Withdrawn status	Lost status	Damaged status	Not for loan	Permanent Location	Current Location	Shelving location	Date acquired	Source of acquisition	Cost, normal purchase price	Full call number	Accession Number	Copy number	Price effective from	Koha item type
				CIU Library	CIU Library	General Stacks	2006-08-09	Asia Foundation	1794.00	658.8 F222m 2003	006257	1	2006-08-09	CIU Library
				CIU Library	CIU Library	General Stacks	2006-08-09	Asia Foundation	1794.00	658.8 F222m 2003	006258	2	2006-08-09	CIU Library

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