| 000 -LEADER |
|---|
| fixed length control field |
00923nam a2200229 a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| ISBN |
0072957115 : |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| ISBN |
9780072957112 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
302.23 |
| 100 1# - MAIN ENTRY--AUTHOR NAME |
|---|
| Personal name |
Rodman, George |
| 245 00 - TITLE STATEMENT |
|---|
| Title |
Mass media in a changing world: history, industry and contriversy / |
| Statement of responsibility, etc |
George Rodman |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
1st ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication |
Boston : |
| Name of publisher |
Mcgrow-Hill Higher Education, |
| Year of publication |
2006. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Number of Pages |
xxviii,593p. : |
| Other physical details |
illus.,figs.,pics.,tables |
| 520 0# - SUMMARY, ETC. |
|---|
| Summary, etc |
Social Science |
| 650 17 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Term |
Mass media |
| 650 27 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Term |
The print industries; The electronic industries; Information and persuasion industries; Public relations and politiocs; Advertising; Media impact; Media law; Media ethics; Media controversies; Media criticism; Media literacy; Newspapers; Books; Magazines |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
CIU Library |