000 -LEADER |
fixed length control field |
01018nam a2200265 a 4500 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
ISBN |
8131716830 : |
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.8 |
100 1# - MAIN ENTRY--AUTHOR NAME |
Personal name |
Kotler,, Philip |
245 00 - TITLE STATEMENT |
Title |
Marketing Mangement: a south asian prespective / |
Statement of responsibility, etc |
Philip Kotler,, Kevin Lane Keller, Abraham Koshy, Mithileshwar Jha |
250 ## - EDITION STATEMENT |
Edition statement |
13th ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication |
New Delhi : |
Name of publisher |
Pearson and Prentice Hall of India, |
Year of publication |
2009. |
300 ## - PHYSICAL DESCRIPTION |
Number of Pages |
xlvii, 647p. : |
Other physical details |
ills., pics., graphs.,tabs.,figs. |
520 0# - SUMMARY, ETC. |
Summary, etc |
Business |
650 17 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical Term |
Marketing Management |
650 27 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical Term |
Marketing Method; Developing marketing strategies and plans; Marketing memo; Marketing research; Customer value; Consumer market; Product strategy; Delivering value; Communicating value |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Keller, Kevin Lane |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
; Koshy, Abraham |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Jha, Mithileshwar |