Marketing : (Record no. 5223)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00466cam a2200157 i 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9788131512319 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| 100 1# - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Pride, William M. |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing : |
| Sub Title | Planning, implementation and control / |
| Statement of responsibility, etc | William M. Pride, O. C. Ferrell. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New delhi : |
| Name of publisher | Cengage Learning, |
| Year of publication | 2010.. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 564 p. : |
| Other physical details | ill. ; |
| Accompanying material | 24 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Ferrell, O. C., |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | CIU Library |
| Withdrawn status | Lost status | Damaged status | Not for loan | Permanent Location | Current Location | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Accession Number | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| CIU Library | CIU Library | General Stacks | 2014-12-20 | Shaurov Publishers : Dhaka | 325.00 | 658.8 P947m 2010 | 008010 | 1 | 2015-11-08 | CIU Library |