18 Brand Astras : (Record no. 5313)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00451nam a2200157 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0761996567 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Kapoor, Jagdeep |
| 245 ## - TITLE STATEMENT | |
| Title | 18 Brand Astras : |
| Sub Title | Using brand abilities as weapons for CRISP brand building / |
| Statement of responsibility, etc | Jagdeep Kapoor |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1st ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New Delhi : |
| Name of publisher | Response Book, |
| Year of publication | 2003. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 134p.: |
| Accompanying material | 20 cm. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Branding |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Product Marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | CIU Library |
| Withdrawn status | Lost status | Damaged status | Not for loan | Permanent Location | Current Location | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Accession Number | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| CIU Library | CIU Library | General Stacks | 2015-04-08 | Paragon Enterprise | 330.00 | 658.827 K17b 2003 | 008126 | 1 | 2015-11-15 | CIU Library | ||||
| CIU Library | CIU Library | General Stacks | 2015-04-08 | Paragon Enterprise | 330.00 | 658.827 K17b 2003 | 008127 | 2 | 2015-11-15 | CIU Library |