Consumer Behavior : Implications for Marketing Strategy / (Record no. 6190)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00567nam a2200181 a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780074713495 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8342 N338c 2004 |
| 100 1# - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Neal, Cathy |
| -- | Pascale Quester |
| -- | Del Hawkins |
| 245 00 - TITLE STATEMENT | |
| Title | Consumer Behavior : Implications for Marketing Strategy / |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Australia: |
| Name of publisher | Irwin/McGraw-Hill, |
| Year of publication | 2004. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xxxiii, 668p.: |
| Other physical details | ill |
| Accompanying material | 25 cm. |
| 490 1# - SERIES STATEMENT | |
| Series statement | Irwin series in marketing |
| 520 0# - SUMMARY, ETC. | |
| Summary, etc | Business |
| 650 17 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Consumer behavior |
| 650 27 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing strategy; Product; Pricing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | CIU Library |
| Withdrawn status | Lost status | Damaged status | Not for loan | Permanent Location | Current Location | Shelving location | Date acquired | Source of acquisition | Full call number | Accession Number | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| CIU Library | CIU Library | General Stacks | 2019-12-17 | Gifted By Prof. Dr. Mir Md. Nurul Absar | 658.8342 N338c 2004 | 010188 | 1 | 2020-01-13 | CIU Library |