The New Strategic Brand Management : (Record no. 6232)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00589cam a22001694a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0749442832 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8343 K17n 2004 |
| 100 1# - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Kapferer, Jean-Noël. |
| 245 14 - TITLE STATEMENT | |
| Title | The New Strategic Brand Management : |
| Sub Title | Creating and Sustaining Brand Equity Long Term / |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | London ; |
| -- | Sterling, VA. : |
| Name of publisher | Kogan Page, |
| Year of publication | 2004. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xiv, 497 p. ; |
| Accompanying material | 24 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Rev. ed. of: Strategic brand management. 1994? |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references (p. [471]-483) and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Brand name products |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | CIU Library |
| Withdrawn status | Lost status | Damaged status | Not for loan | Permanent Location | Current Location | Shelving location | Date acquired | Source of acquisition | Full call number | Accession Number | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| CIU Library | CIU Library | General Stacks | 2020-02-19 | Gifted by Dr. Engr. Rashid Ahmed Chowdhury | 658.8343 K17n 2004 | 010288 | 1 | 2020-02-23 | CIU Library |