Marketing Research : Customer Insights and Managerial Action / (Record no. 6238)
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| 000 -LEADER | |
|---|---|
| fixed length control field | nam a22 7a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9788131529409 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.83 B877m 2014 |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Brown, Tom J. : Tracy A. Suter : Gilbert A. Churchill Jr. |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing Research : Customer Insights and Managerial Action / |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 8th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | India : |
| Name of publisher | Cengage Learning, |
| Year of publication | 2014. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xxvi, 478 P. : |
| Accompanying material | 25 cm. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing Research |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | CIU Library |
| Withdrawn status | Lost status | Damaged status | Not for loan | Permanent Location | Current Location | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Accession Number | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| CIU Library | CIU Library | General Stacks | 2020-02-25 | Manha Book Publishers & Distributors | 850.00 | 658.83 B877m 2014 | 010306 | 1 | 2020-03-03 | CIU Library | ||||
| CIU Library | CIU Library | General Stacks | 2020-02-25 | Manha Book Publishers & Distributors | 850.00 | 658.83 B877m 2014 | 010307 | 2 | 2020-03-03 | CIU Library | ||||
| CIU Library | CIU Library | General Stacks | 2020-02-25 | Manha Book Publishers & Distributors | 850.00 | 658.83 B877m 2014 | 010308 | 3 | 2020-03-03 | CIU Library | ||||
| CIU Library | CIU Library | General Stacks | 2020-02-25 | Manha Book Publishers & Distributors | 850.00 | 658.83 B877m 2014 | 010309 | 4 | 2020-03-03 | CIU Library | ||||
| CIU Library | CIU Library | General Stacks | 2020-02-25 | Manha Book Publishers & Distributors | 850.00 | 658.83 B877m 2014 | 010310 | 5 | 2020-03-03 | CIU Library |