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Marketing / (Record no. 629)

000 -LEADER
fixed length control field	00818nam a2200253 a 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN	0070189544 :
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.8
100 1# - MAIN ENTRY--AUTHOR NAME
Personal name	Etzel, Michael J.
245 00 - TITLE STATEMENT
Title	Marketing /
Statement of responsibility, etc	Michael J. Etzel, Bruce J. Walker, William J. Stanton
250 ## - EDITION STATEMENT
Edition statement	11th
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication	Boston :
Name of publisher	Irwin/McGraw-Hill,
Year of publication	1997.
300 ## - PHYSICAL DESCRIPTION
Number of Pages	xxi,624p. :
Other physical details	ill
490 1# - SERIES STATEMENT
Series statement	McGraw-Hill series in marketing
520 0# - SUMMARY, ETC.
Summary, etc	Business
650 17 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term	Marketing
650 27 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term	Markets; Product; Price; Distribution; Sales promotion; International marketing
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name	Walker, Bruce J.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name	Stanton, William J.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type	CIU Library

Holdings
Permanent Location	Current Location	Shelving location	Date acquired	Source of acquisition	Cost, normal purchase price	Full call number	Accession Number	Copy number	Price effective from	Koha item type
CIU Library	CIU Library	General Stacks	1999-11-22	Karim International	807.00	658.8 E83m 1997	000884	1	1999-11-22	CIU Library
CIU Library	CIU Library	General Stacks	1999-11-22	Karim International	807.00	658.8 E83m 1997	000885	2	1999-11-22	CIU Library
CIU Library	CIU Library	General Stacks	1999-11-22	Karim International	807.00	658.8 E83m 1997	000886	3	1999-11-22	CIU Library

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