Principles of marketing / (Record no. 636)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00905nam a2200217 a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 8120314905 : |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8001 |
| 100 1# - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Kotler, Philip |
| 245 00 - TITLE STATEMENT | |
| Title | Principles of marketing / |
| Statement of responsibility, etc | Philip Kotler, Gary Armstrong |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 8th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New Delhi : |
| Name of publisher | Prentice-Hall of India, |
| Year of publication | 1999. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xvii,635p. : |
| Other physical details | ill |
| Accompanying material | CCD00001 : CCD00002 : CCD00016 : CCD00028 -- CCD00034 |
| 520 0# - SUMMARY, ETC. | |
| Summary, etc | Business |
| 650 17 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing |
| 650 27 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing process; Strategic planning; Global marketing; Marketing research; Consumer market; Consumer behavior; Business market; Product; Pricing; Logistics management; Wholesaling; Marketing communication; Advertising; Sales promotion; Personal selling; Sales management; Direct marketing |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Armstrong, Gary |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | CIU Library |
| Withdrawn status | Lost status | Damaged status | Not for loan | Permanent Location | Current Location | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Accession Number | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| CIU Library | CIU Library | General Stacks | 1999-07-20 | Gulistan Library | 420.00 | 658.8001 K87p 1999 | 000168 | 1 | 1999-07-20 | CIU Library | ||||
| CIU Library | CIU Library | General Stacks | 1999-07-20 | Gulistan Library | 420.00 | 658.8001 K87p 1999 | 000169 | 2 | 1999-07-20 | CIU Library | ||||
| CIU Library | CIU Library | General Stacks | 1999-11-29 | Smart Books : Dhaka | 560.00 | 658.8001 K87p 1999 | 000913 | 3 | 1999-11-29 | CIU Library | ||||
| CIU Library | CIU Library | General Stacks | 2000-01-31 | Gulistan Library | 473.00 | 658.8001 K87p 1999 | 001125 | 4 | 2000-01-31 | CIU Library | ||||
| CIU Library | CIU Library | General Stacks | 2000-01-31 | Gulistan Library | 473.00 | 658.8001 K87p 1999 | 001126 | 5 | 2000-01-31 | CIU Library | ||||
| CIU Library | CIU Library | General Stacks | 2000-01-31 | Gulistan Library | 473.00 | 658.8001 K87p 1999 | 001127 | 6 | 2000-01-31 | CIU Library | ||||
| CIU Library | CIU Library | General Stacks | 2000-01-31 | Gulistan Library | 473.00 | 658.8001 K87p 1999 | 001128 | 7 | 2000-01-31 | CIU Library | ||||
| CIU Library | CIU Library | General Stacks | 2011-04-21 | Gulistan Library | 473.00 | 658.8001 K87p 1999 | 001129 | 8 | 2000-01-31 | CIU Library | ||||
| CIU Library | CIU Library | General Stacks | 2000-01-31 | Gulistan Library | 473.00 | 658.8001 K87p 1999 | 001130 | 9 | 2000-01-31 | CIU Library | ||||
| CIU Library | CIU Library | General Stacks | 2000-01-31 | Gulistan Library | 473.00 | 658.8001 K87p 1999 | 001131 | 10 | 2000-01-31 | CIU Library | ||||
| CIU Library | CIU Library | General Stacks | 2000-01-31 | Gulistan Library | 473.00 | 658.8001 K87p 1999 | 001132 | 11 | 2000-01-31 | CIU Library |