| 000 -LEADER |
|---|
| fixed length control field |
00972nam a2200229 a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| ISBN |
0070610169 : |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.80076 |
| 100 1# - MAIN ENTRY--AUTHOR NAME |
|---|
| Personal name |
Stanton, William J. |
| 245 00 - TITLE STATEMENT |
|---|
| Title |
Instructor's manual to accompany fundamentals of marketing / |
| Statement of responsibility, etc |
William J. Stanton, Michael J. Etzel, Bruce J. Walker |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
10th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication |
New York : |
| Name of publisher |
McGraw-Hill, |
| Year of publication |
1994. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Number of Pages |
v,667p. |
| 520 0# - SUMMARY, ETC. |
|---|
| Summary, etc |
Business |
| 650 17 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Term |
Marketing |
| 650 27 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Term |
Marketing-Instructor's manual; Marketing environment; Strategic planning; Forecasting; Marketing research; Market strategy; Consumer behavior; Business market; Product; Price; Retailing; Wholesaling; Personal selling; Sales management; Advertising; Sales promotion; International marketing |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Etzel, Michael J. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Walker, Bruce J. |