Normal view MARC view ISBD view

Basic marketing management / (Record no. 640)

000 -LEADER
fixed length control field	00767nam a2200217 a 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN	047158603X
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.8
100 1# - MAIN ENTRY--AUTHOR NAME
Personal name	Dalrymple, Douglas J.
245 00 - TITLE STATEMENT
Title	Basic marketing management /
Statement of responsibility, etc	Douglas J. Dalrymple, Leonard J. Parsons
250 ## - EDITION STATEMENT
Edition statement	1st ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication	New York :
Name of publisher	John Wiley,
Year of publication	1995.
300 ## - PHYSICAL DESCRIPTION
Number of Pages	xii,457p. :
Other physical details	ill
520 0# - SUMMARY, ETC.
Summary, etc	Business
650 17 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term	Marketing management
650 27 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term	Marketing strategy; Customers; Product; Forecasting; Pricing; Force management; Direct marketing; Advertising; Sales promotion; International marketing
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name	Parsons, Leonard J.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type	CIU Library

Holdings
Permanent Location	Current Location	Shelving location	Date acquired	Source of acquisition	Full call number	Accession Number	Copy number	Price effective from	Koha item type
CIU Library	CIU Library	General Stacks	1999-10-19	Gifted By Asia Foundation	658.8 D151b 1995	000588	1	1999-10-19	CIU Library
CIU Library	CIU Library	General Stacks	1999-10-19	Gifted By Asia Foundation	658.8 D151b 1995	000589	2	1999-10-19	CIU Library
CIU Library	CIU Library	General Stacks	1999-10-19	Gifted By Asia Foundation	658.8 D151b 1995	000590	3	1999-10-19	CIU Library
CIU Library	CIU Library	General Stacks	1999-10-19	Gifted By Asia Foundation	658.8 D151b 1995	000591	4	1999-10-19	CIU Library
CIU Library	CIU Library	General Stacks	1999-10-19	Gifted By Asia Foundation	658.8 D151b 1995	000592	5	1999-10-19	CIU Library
CIU Library	CIU Library	General Stacks	1999-10-19	Gifted By Asia Foundation	658.8 D151b 1995	000593	6	1999-10-19	CIU Library
CIU Library	CIU Library	General Stacks	1999-10-19	Gifted By Asia Foundation	658.8 D151b 1995	000594	7	1999-10-19	CIU Library
CIU Library	CIU Library	General Stacks	1999-10-19	Gifted By Asia Foundation	658.8 D151b 1995	000595	8	1999-10-19	CIU Library
CIU Library	CIU Library	General Stacks	1999-10-19	Gifted By Asia Foundation	658.8 D151b 1995	000596	9	1999-10-19	CIU Library
CIU Library	CIU Library	General Stacks	1999-10-19	Gifted By Asia Foundation	658.8 D151b 1995	000597	10	1999-10-19	CIU Library

Koha online