Marketing management : analysis, planning, implementation, and control / (Record no. 643)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00601nam a2200169 a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 8120311787 : |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| 100 1# - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Kotler, Philip |
| 245 00 - TITLE STATEMENT | |
| Title | Marketing management : analysis, planning, implementation, and control / |
| Statement of responsibility, etc | Philip Kotler |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 9th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New Delhi : |
| Name of publisher | Prentice-Hall of India, |
| Year of publication | 1998. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xxxvii,789p. : |
| Other physical details | ill |
| 520 0# - SUMMARY, ETC. | |
| Summary, etc | Business |
| 650 17 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing management |
| 650 27 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing strategies; Product; Global marketing; Retail selling; Wholesaling; Marketing communication; Advertising; Sales promotion |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | CIU Library |
| Withdrawn status | Lost status | Damaged status | Not for loan | Permanent Location | Current Location | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Accession Number | Copy number | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| CIU Library | CIU Library | General Stacks | 1999-11-27 | Smart Books : Dhaka | 472.00 | 658.8 K87m 1998 | 000909 | 1 | 1999-11-27 | CIU Library | |||||
| CIU Library | CIU Library | General Stacks | 1999-12-09 | Karim International | 472.00 | 658.8 K87m 1998 | 000949 | 2 | 1999-12-09 | CIU Library | |||||
| CIU Library | CIU Library | General Stacks | 2011-04-21 | Karim International | 472.00 | 658.8 K87m 1998 | 000950 | 3 | 1999-12-09 | CIU Library | |||||
| CIU Library | CIU Library | General Stacks | 2001-09-04 | Sumon Library, New Market | 430.00 | 658.8 K87m 1998 | 003083 | 4 | 2001-09-04 | CIU Library | |||||
| Lost and Paid For | CIU Library | CIU Library | General Stacks | 2001-09-04 | Sumon Library, New Market | 430.00 | 658.8 K87m 1998 | 003084 | 5 | 2001-09-04 | CIU Library | Double Times Fine Paid By Mahmud Hasan on 23.04. 2008 and Write-Off Proposal approved by Hon'ble VC Sir in 7th LLRC Committee Meeting held on 15th July, 2019 |