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Cases in marketing management and strategy : an Asia-Pacific perspective / (Record no. 647)

000 -LEADER
fixed length control field	00864nam a2200253 a 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN	0135770572 :
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.800722
100 1# - MAIN ENTRY--AUTHOR NAME
Personal name	Quelch, John A.
245 00 - TITLE STATEMENT
Title	Cases in marketing management and strategy : an Asia-Pacific perspective /
Statement of responsibility, etc	John A. Quelch, Siew Meng Leong, Swee Hoon Ang, Chin Tiong Tan
250 ## - EDITION STATEMENT
Edition statement	1st ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication	London :
Name of publisher	Prentice Hall,
Year of publication	1996.
300 ## - PHYSICAL DESCRIPTION
Number of Pages	xi,507p. :
Other physical details	ill
520 0# - SUMMARY, ETC.
Summary, etc	Business
650 17 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term	Marketing management
650 27 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term	Marketing strategy; Marketing-Case studies; Marketing programs; Marketing effort
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name	Leong, Siew Meng
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name	Ang, Swee Hoon
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name	Tan, Chin Tiong
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type	CIU Library

Holdings
Withdrawn status	Lost status	Damaged status	Not for loan	Permanent Location	Current Location	Shelving location	Date acquired	Source of acquisition	Cost, normal purchase price	Full call number	Accession Number	Copy number	Price effective from	Koha item type
				CIU Library	CIU Library	General Stacks	1999-11-29	Smart Books	480.00	658.800722 Q3c 1996	000920	1	1999-11-29	CIU Library

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