Advertising management / (Record no. 652)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00807nam a2200229 a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 8120312198 : |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.106 |
| 100 1# - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Batra, Rajeev |
| 245 00 - TITLE STATEMENT | |
| Title | Advertising management / |
| Statement of responsibility, etc | Rajeev Batra, John G. Myers, David A. Aaker |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 5th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New Delhi : |
| Name of publisher | Prentice-Hall of India, |
| Year of publication | 1999. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xiii,754p. : |
| Other physical details | ill |
| 520 0# - SUMMARY, ETC. | |
| Summary, etc | Business |
| 650 17 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Advertising management |
| 650 27 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing strategy; Marketing plan; Communication process; Advertising plan; Brand; Image; Copywriting; Media strategy; Production; Global marketing |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Myers, John G. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Aaker, David A. |
| Withdrawn status | Lost status | Damaged status | Not for loan | Permanent Location | Current Location | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Accession Number | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| CIU Library | CIU Library | General Stacks | 2011-04-21 | Smart Books | 0.00 | 659.106 B328a | 000924 | 1 | 2015-09-07 | CIU Library | ||||
| CIU Library | CIU Library | General Stacks | 2011-04-21 | Smart Books | 0.00 | 659.106 B328a | 001297 | 2 | 2015-09-07 | CIU Library |