| 000 -LEADER |
|---|
| fixed length control field |
00815nam a2200229 a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| ISBN |
0071159510 : |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.84 |
| 100 1# - MAIN ENTRY--AUTHOR NAME |
|---|
| Personal name |
McDonald, William J. |
| 245 00 - TITLE STATEMENT |
|---|
| Title |
Direct marketing : an integrated approach / |
| Statement of responsibility, etc |
William J. McDonald |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
1st ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication |
Boston : |
| Name of publisher |
Irwin/McGraw-Hill, |
| Year of publication |
1998. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Number of Pages |
xviii,532p. : |
| Other physical details |
ill |
| 490 1# - SERIES STATEMENT |
|---|
| Series statement |
Marketing and advertising series |
| 520 0# - SUMMARY, ETC. |
|---|
| Summary, etc |
Business |
| 650 17 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Term |
Direct marketing |
| 650 27 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Term |
Marketing strategy; Target marketing; Database marketing; Creative strategy; Telemarketing; International marketing; Profitability |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
CIU Library |