| 000 -LEADER |
|---|
| fixed length control field |
00811nam a2200229 a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| ISBN |
0256262535 : |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
659.1 |
| 100 1# - MAIN ENTRY--AUTHOR NAME |
|---|
| Personal name |
Arens, William F. |
| 245 00 - TITLE STATEMENT |
|---|
| Title |
Contemporary advertising / |
| Statement of responsibility, etc |
William F. Arens |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
7th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication |
Boston : |
| Name of publisher |
Irwin/McGraw-Hill, |
| Year of publication |
1999. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Number of Pages |
xxxii,568p. : |
| Other physical details |
ill |
| 490 1# - SERIES STATEMENT |
|---|
| Series statement |
Irwin/McGraw-Hill series in marketing |
| 520 0# - SUMMARY, ETC. |
|---|
| Summary, etc |
Business |
| 650 17 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Term |
Advertising |
| 650 27 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Term |
Crafting marketing; Advertising strategies; Direct marketing; Selling; Sales promotion; Sponsorship; Corporate advertising; Creative execution; Media |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
CIU Library |