| 000 -LEADER |
|---|
| fixed length control field |
00854nam a2200241 a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| ISBN |
8176490709 : |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.802 |
| 100 1# - MAIN ENTRY--AUTHOR NAME |
|---|
| Personal name |
Wilson, Richard M.S. |
| 245 00 - TITLE STATEMENT |
|---|
| Title |
Strategic marketing management : planning, implementation and control / |
| Statement of responsibility, etc |
Richard M.S. Wilson, Colin Gilligan |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
2nd |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication |
New Delhi : |
| Name of publisher |
Viva Books, |
| Year of publication |
1999. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Number of Pages |
xx,827p. : |
| Other physical details |
ill |
| 490 1# - SERIES STATEMENT |
|---|
| Series statement |
BH the marketing series |
| 520 0# - SUMMARY, ETC. |
|---|
| Summary, etc |
Business |
| 650 17 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Term |
Marketing management |
| 650 27 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Term |
Strategic marketing; Marketing auditing; Productivity; Market; Customer; Pricing; Sales promotion; Management control |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Gilligan, Colin |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
CIU Library |