Principles of marketing / (Record no. 6801)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00705nam a2200217 a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9781292341132 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8001 K81p 2021 |
| 100 1# - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Kotler, Philip : |
| -- | Gary Armstrong |
| 245 00 - TITLE STATEMENT | |
| Title | Principles of marketing / |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 18th (Global) Edition |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | UK: |
| Name of publisher | Pearson, |
| Year of publication | 2021. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 728p. : |
| Other physical details | ill |
| Accompanying material | 26 cm. |
| 520 0# - SUMMARY, ETC. | |
| Summary, etc | Business |
| 650 17 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing |
| 650 27 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing process; Marketing opportunities; Marketing strategies; Marketing mix; Managing marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | CIU Library |
| Withdrawn status | Lost status | Damaged status | Not for loan | Permanent Location | Current Location | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Accession Number | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| CIU Library | CIU Library | General Stacks | 2022-02-10 | Karim International : Dhaka | 7930.00 | 658.8001 K81p 2021 | 011283 | 1 | 2022-02-10 | CIU Library | ||||
| CIU Library | CIU Library | General Stacks | 2022-02-10 | Karim International : Dhaka | 7930.00 | 658.8001 K81p 2021 | 011284 | 2 | 2022-02-10 | CIU Library | ||||
| CIU Library | CIU Library | General Stacks | 2022-02-10 | Karim International : Dhaka | 7930.00 | 658.8001 K81p 2021 | 011285 | 3 | 2022-02-10 | CIU Library |