| 000 -LEADER |
|---|
| fixed length control field |
00839nam a2200241 a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| ISBN |
0079122523 : |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.83 |
| 100 1# - MAIN ENTRY--AUTHOR NAME |
|---|
| Personal name |
Kinnear, Thomas C. |
| 245 00 - TITLE STATEMENT |
|---|
| Title |
Marketing research : an applied approach / |
| Statement of responsibility, etc |
Thomas C. Kinnear, James R. Taylor |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
5th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication |
New York : |
| Name of publisher |
McGraw-Hill, |
| Year of publication |
1996. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Number of Pages |
xxii,888p. : |
| Other physical details |
ill |
| 490 1# - SERIES STATEMENT |
|---|
| Series statement |
McGraw-Hill series in marketing |
| 520 0# - SUMMARY, ETC. |
|---|
| Summary, etc |
Business |
| 650 17 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Term |
Marketing research |
| 650 27 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Term |
Research design; Data collection; Reporting; Product research; Test marketing; Advertising research; Pricing research |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Taylor, James R. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
CIU Library |