Marketing / (Record no. 7161)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00818nam a2200253 a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780072553727 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 E83m 2004 |
| 100 1# - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Etzel, Michael J. |
| 245 00 - TITLE STATEMENT | |
| Title | Marketing / |
| Statement of responsibility, etc | Michael J. Etzel, Bruce J. Walker, William J. Stanton |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 13th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Boston : |
| Name of publisher | Irwin/McGraw-Hill, |
| Year of publication | 2004. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xxi, 650p.: |
| Other physical details | ill |
| 490 1# - SERIES STATEMENT | |
| Series statement | McGraw-Hill series in marketing |
| 520 0# - SUMMARY, ETC. | |
| Summary, etc | Business |
| 650 17 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing |
| 650 27 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Markets; Product; Price; Distribution; Sales promotion; International marketing |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Walker, Bruce J. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Stanton, William J. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | CIU Library |
| Withdrawn status | Lost status | Damaged status | Not for loan | Permanent Location | Current Location | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Accession Number | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| CIU Library | CIU Library | General Stacks | 2022-12-04 | Gifted By American Corner, Chittagong | 3000.00 | 658.8 E83m 2004 | 011750 | 1 | 2023-01-18 | CIU Library |