| 000 -LEADER |
|---|
| fixed length control field |
01378cam a2200361 a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| ISBN |
0256060096 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| ISBN |
0256065632 (computer disk) |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 M478e 1988 |
| 100 1# - MAIN ENTRY--AUTHOR NAME |
|---|
| Personal name |
McCarthy, E. Jerome |
| 100 1# - MAIN ENTRY--AUTHOR NAME |
|---|
| Personal name |
William D. Perreault, Jr. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Essentials of marketing / |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
4th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication |
Homewood, Ill. : |
| Name of publisher |
Irwin, |
| Year of publication |
1988. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Number of Pages |
xvi, 512 p. : |
| Other physical details |
ill. (some col.) ; |
| Accompanying material |
1 computer disk (5 1/4 in.). |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Computer disk contains PLUS software for the computer-aided problems for use with Essentials of marketing, 4th ed. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
System requirements for computer disk (version 1.1a): IBM-PC; 128K; DOS 2.0 or later. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes index. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Bibliography: p. 475-491. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Term |
Marketing. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
CIU Library |