CIU Library and Learning Resources Centre (LLRC)

Normal view MARC view

Entry Topical Term

Number of records used in: 1

001 - CONTROL NUMBER

  • control field: 10988

003 - CONTROL NUMBER IDENTIFIER

  • control field: OSt

005 - DATE AND TIME OF LATEST TRANSACTION

  • control field: 20221222124849.0

008 - FIXED-LENGTH DATA ELEMENTS

  • fixed length control field: 221222|| aca||aabn | a|a d

040 ## - CATALOGING SOURCE

  • Original cataloging agency: OSt
  • Transcribing agency: OSt

150 ## - HEADING--TOPICAL TERM

  • Topical term or geographic name entry element: Consumer market; Industrial market; Agricultural market; Global market; Marketing research; Product; Pricing; Wholesaling; Personal selling; Business management

670 ## - SOURCE DATA FOUND

  • Source citation: Work cat.: (OSt)3195: Mason, Ralph E. 10986, Marketing : practices and principles /, 1995.
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