Normal view MARC view

Marketing strategy; Customers; Product; Forecasting; Pricing; Force management; Direct marketing; Advertising; Sales promotion; International marketing (Topical Term)

Number of records used in: 1

Preferred form: Marketing strategy; Customers; Product; Forecasting; Pricing; Force management; Direct marketing; Advertising; Sales promotion; International marketing

Notes

Machine generated authority record.

Work cat.: (OSt)640: Dalrymple, Douglas J. 15244, Basic marketing management /, 1995.

Koha online

CIU Library and Learning Resources Centre (LLRC)

Marketing strategy; Customers; Product; Forecasting; Pricing; Force management; Direct marketing; Advertising; Sales promotion; International marketing (Topical Term)