Normal view
MARC view
Entry Topical Term
001 - CONTROL NUMBER
- control field: 15249
003 - CONTROL NUMBER IDENTIFIER
- control field: OSt
005 - DATE AND TIME OF LATEST TRANSACTION
- control field: 20240813132343.0
008 - FIXED-LENGTH DATA ELEMENTS
- fixed length control field: 240813|| aca||aabn | a|a d
040 ## - CATALOGING SOURCE
- Original cataloging agency: OSt
- Transcribing agency: OSt
150 ## - HEADING--TOPICAL TERM
- Topical term or geographic name entry element: Marketing strategy; Customers; Product; Forecasting; Pricing; Force management; Direct marketing; Advertising; Sales promotion; International marketing
670 ## - SOURCE DATA FOUND
- Source citation: Work cat.: (OSt)640: Dalrymple, Douglas J. 15244, Basic marketing management /, 1995.