Normal view
MARC view
Entry Topical Term
001 - CONTROL NUMBER
- control field: 15336
003 - CONTROL NUMBER IDENTIFIER
- control field: OSt
005 - DATE AND TIME OF LATEST TRANSACTION
- control field: 20240814112036.0
008 - FIXED-LENGTH DATA ELEMENTS
- fixed length control field: 240814|| aca||aabn | a|a d
040 ## - CATALOGING SOURCE
- Original cataloging agency: OSt
- Transcribing agency: OSt
150 ## - HEADING--TOPICAL TERM
- Topical term or geographic name entry element: Buying behavior; Marketing research; Product; Pricing; Marketing channels; Marketing communications
670 ## - SOURCE DATA FOUND
- Source citation: Work cat.: (OSt)633: Bearden, William O. 15334, Marketing : principles and perspectives /, 1995.