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Marketing strategy; Target marketing; Database marketing; Creative strategy; Telemarketing; International marketing; Profitability (Topical Term)

Number of records used in: 1

Preferred form: Marketing strategy; Target marketing; Database marketing; Creative strategy; Telemarketing; International marketing; Profitability

Machine generated authority record.

Work cat.: (OSt)653: McDonald, William J. 15887, Direct marketing : an integrated approach /, 1998.

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