Normal view
MARC view
Entry Topical Term
001 - CONTROL NUMBER
- control field: 15889
003 - CONTROL NUMBER IDENTIFIER
- control field: OSt
005 - DATE AND TIME OF LATEST TRANSACTION
- control field: 20240909121625.0
008 - FIXED-LENGTH DATA ELEMENTS
- fixed length control field: 240909|| aca||aabn | a|a d
040 ## - CATALOGING SOURCE
- Original cataloging agency: OSt
- Transcribing agency: OSt
150 ## - HEADING--TOPICAL TERM
- Topical term or geographic name entry element: Marketing strategy; Target marketing; Database marketing; Creative strategy; Telemarketing; International marketing; Profitability
670 ## - SOURCE DATA FOUND
- Source citation: Work cat.: (OSt)653: McDonald, William J. 15887, Direct marketing : an integrated approach /, 1998.