Normal view
MARC view
Entry Topical Term
001 - CONTROL NUMBER
- control field: 15915
003 - CONTROL NUMBER IDENTIFIER
- control field: OSt
005 - DATE AND TIME OF LATEST TRANSACTION
- control field: 20240909122408.0
008 - FIXED-LENGTH DATA ELEMENTS
- fixed length control field: 240909|| aca||aabn | a|a d
040 ## - CATALOGING SOURCE
- Original cataloging agency: OSt
- Transcribing agency: OSt
150 ## - HEADING--TOPICAL TERM
- Topical term or geographic name entry element: Marketing strategy; Marketing-Case studies; Marketing programs; Marketing effort
670 ## - SOURCE DATA FOUND
- Source citation: Work cat.: (OSt)647: Quelch, John A. 15913, Cases in marketing management and strategy : an Asia-Pacific perspective /, 1996.