Normal view MARC view

Trade; Target marketing; Product; Customer service; Marketing plan; Finance; Strategic marketing; Marketing communications; Marketing decisions; Marketing managers; Cost control; Marketing research; Corporate policy (Topical Term)

Number of records used in: 1

Preferred form: Trade; Target marketing; Product; Customer service; Marketing plan; Finance; Strategic marketing; Marketing communications; Marketing decisions; Marketing managers; Cost control; Marketing research; Corporate policy

Notes

Machine generated authority record.

Work cat.: (OSt)635: Marketing management handbook , 1998.

Koha online

CIU Library and Learning Resources Centre (LLRC)

Trade; Target marketing; Product; Customer service; Marketing plan; Finance; Strategic marketing; Marketing communications; Marketing decisions; Marketing managers; Cost control; Marketing research; Corporate policy (Topical Term)