Normal view MARC view

Strategic marketing; Marketing auditing; Productivity; Market; Customer; Pricing; Sales promotion; Management control (Topical Term)

Number of records used in: 1

Preferred form: Strategic marketing; Marketing auditing; Productivity; Market; Customer; Pricing; Sales promotion; Management control

Machine generated authority record.

Work cat.: (OSt)666: Wilson, Richard M.S. 16454, Strategic marketing management : planning, implementation and control /, 1999.

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