Normal view
MARC view
Entry Topical Term
001 - CONTROL NUMBER
- control field: 16456
003 - CONTROL NUMBER IDENTIFIER
- control field: OSt
005 - DATE AND TIME OF LATEST TRANSACTION
- control field: 20240910190842.0
008 - FIXED-LENGTH DATA ELEMENTS
- fixed length control field: 240910|| aca||aabn | a|a d
040 ## - CATALOGING SOURCE
- Original cataloging agency: OSt
- Transcribing agency: OSt
150 ## - HEADING--TOPICAL TERM
- Topical term or geographic name entry element: Strategic marketing; Marketing auditing; Productivity; Market; Customer; Pricing; Sales promotion; Management control
670 ## - SOURCE DATA FOUND
- Source citation: Work cat.: (OSt)666: Wilson, Richard M.S. 16454, Strategic marketing management : planning, implementation and control /, 1999.