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Marketing process; Strategic planning; Global marketing; Marketing research; Consumer market; Consumer behavior; Business market; Product; Pricing; Logistics management; Wholesaling; Marketing communication; Advertising; Sales promotion; Personal selling; Sales management; Direct marketing (Topical Term)

Number of records used in: 1

Preferred form: Marketing process; Strategic planning; Global marketing; Marketing research; Consumer market; Consumer behavior; Business market; Product; Pricing; Logistics management; Wholesaling; Marketing communication; Advertising; Sales promotion; Personal selling; Sales management; Direct marketing

Notes

Machine generated authority record.

Work cat.: (OSt)636: Kotler, Philip 17723, Principles of marketing /, 1999.

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