Normal view
MARC view
Entry Topical Term
001 - CONTROL NUMBER
- control field: 20602
003 - CONTROL NUMBER IDENTIFIER
- control field: OSt
005 - DATE AND TIME OF LATEST TRANSACTION
- control field: 20240919133216.0
008 - FIXED-LENGTH DATA ELEMENTS
- fixed length control field: 240919|| aca||aabn | a|a d
040 ## - CATALOGING SOURCE
- Original cataloging agency: OSt
- Transcribing agency: OSt
150 ## - HEADING--TOPICAL TERM
- Topical term or geographic name entry element: Marketing strategy; Market research; Public relations
670 ## - SOURCE DATA FOUND
- Source citation: Work cat.: (OSt)2921: Yeshin, Tony 20327, Marketing communications strategy 1996-1997 /, 1996.