Normal view
MARC view
Entry Topical Term
001 - CONTROL NUMBER
- control field: 20664
003 - CONTROL NUMBER IDENTIFIER
- control field: OSt
005 - DATE AND TIME OF LATEST TRANSACTION
- control field: 20240919140912.0
008 - FIXED-LENGTH DATA ELEMENTS
- fixed length control field: 240919|| aca||aabn | a|a d
040 ## - CATALOGING SOURCE
- Original cataloging agency: OSt
- Transcribing agency: OSt
150 ## - HEADING--TOPICAL TERM
- Topical term or geographic name entry element: Market research; Business; Advertising; Media; Trade; Marketing plan; Communication; Customer; Marketing information systems
670 ## - SOURCE DATA FOUND
- Source citation: Work cat.: (OSt)1013: Hester, Edward L. 20662, Successful marketing reaearch : the complete to getting and using essential information about your customers and competitors /, 1996.