Normal view
MARC view
Entry Topical Term
001 - CONTROL NUMBER
- control field: 21200
003 - CONTROL NUMBER IDENTIFIER
- control field: OSt
005 - DATE AND TIME OF LATEST TRANSACTION
- control field: 20240919162524.0
008 - FIXED-LENGTH DATA ELEMENTS
- fixed length control field: 240919|| aca||aabn | a|a d
040 ## - CATALOGING SOURCE
- Original cataloging agency: OSt
- Transcribing agency: OSt
150 ## - HEADING--TOPICAL TERM
- Topical term or geographic name entry element: Marketing communication; Sales promotion; Consumer behaviour; Direct marketing; International advertising.
670 ## - SOURCE DATA FOUND
- Source citation: Work cat.: (OSt)3752: Belch, George E. 21198, Advertising and promotion : an integrated marketing communications perspective /, 2004.