Normal view MARC view

Marketing research information; Strategic planning; Strategic information management; Information technology; Marketing research project; Marketing research report (Topical Term)

Number of records used in: 1

Preferred form: Marketing research information; Strategic planning; Strategic information management; Information technology; Marketing research project; Marketing research report

Notes

Machine generated authority record.

Work cat.: (OSt)1061: Hair, Joseph F. 21374, Marketing research : a practical approach for the new millennium /, 2000.

Koha online

CIU Library and Learning Resources Centre (LLRC)

Marketing research information; Strategic planning; Strategic information management; Information technology; Marketing research project; Marketing research report (Topical Term)