Normal view MARC view

Marketing-Management; Marketing information; Marketing research; Target market; Product management; Advertising; Sales promotion; Selling; Pricing; Global marketing (Topical Term)

Number of records used in: 1

Preferred form: Marketing-Management; Marketing information; Marketing research; Target market; Product management; Advertising; Sales promotion; Selling; Pricing; Global marketing

Notes

Machine generated authority record.

Work cat.: (OSt)1065: Peter, J. Paul 21385, A preface to marketing management /, 2000.

Koha online

CIU Library and Learning Resources Centre (LLRC)

Marketing-Management; Marketing information; Marketing research; Target market; Product management; Advertising; Sales promotion; Selling; Pricing; Global marketing (Topical Term)