Normal view
MARC view
Entry Topical Term
001 - CONTROL NUMBER
- control field: 24985
003 - CONTROL NUMBER IDENTIFIER
- control field: OSt
005 - DATE AND TIME OF LATEST TRANSACTION
- control field: 20240929154247.0
008 - FIXED-LENGTH DATA ELEMENTS
- fixed length control field: 240929|| aca||aabn | a|a d
040 ## - CATALOGING SOURCE
- Original cataloging agency: OSt
- Transcribing agency: OSt
150 ## - HEADING--TOPICAL TERM
- Topical term or geographic name entry element: Marketing strategies; Product; Global marketing; Retail selling; Wholesaling; Marketing communication; Advertising; Sales promotion
670 ## - SOURCE DATA FOUND
- Source citation: Work cat.: (OSt)643: Kotler, Philip 24983, Marketing management : analysis, planning, implementation, and control /, 1998.