Normal view
MARC view
Entry Topical Term
001 - CONTROL NUMBER
- control field: 25001
003 - CONTROL NUMBER IDENTIFIER
- control field: OSt
005 - DATE AND TIME OF LATEST TRANSACTION
- control field: 20240929155344.0
008 - FIXED-LENGTH DATA ELEMENTS
- fixed length control field: 240929|| aca||aabn | a|a d
040 ## - CATALOGING SOURCE
- Original cataloging agency: OSt
- Transcribing agency: OSt
150 ## - HEADING--TOPICAL TERM
- Topical term or geographic name entry element: Marketing audit; Marketing environment; Marketing strategy; Sales promotion; Advertising; Budgeting
670 ## - SOURCE DATA FOUND
- Source citation: Work cat.: (OSt)1667: Westwood, John 3800, How to write a marketing plan /, 2000.