Normal view
MARC view
Entry Topical Term
001 - CONTROL NUMBER
- control field: 25208
003 - CONTROL NUMBER IDENTIFIER
- control field: OSt
005 - DATE AND TIME OF LATEST TRANSACTION
- control field: 20241001141146.0
008 - FIXED-LENGTH DATA ELEMENTS
- fixed length control field: 241001|| aca||aabn | a|a d
040 ## - CATALOGING SOURCE
- Original cataloging agency: OSt
- Transcribing agency: OSt
150 ## - HEADING--TOPICAL TERM
- Topical term or geographic name entry element: Global economy; Marketing environment; Buyer behavior; Product; Sales promotion; Price; Marketing strategy; Marketing ethics
670 ## - SOURCE DATA FOUND
- Source citation: Work cat.: (OSt)1686: Perreault, William D. 25206, Applications in basic marketing : clippings from the popular business press /, 1999.