Normal view
MARC view
Entry Topical Term
001 - CONTROL NUMBER
- control field: 26421
003 - CONTROL NUMBER IDENTIFIER
- control field: OSt
005 - DATE AND TIME OF LATEST TRANSACTION
- control field: 20241003125208.0
008 - FIXED-LENGTH DATA ELEMENTS
- fixed length control field: 241003|| aca||aabn | a|a d
040 ## - CATALOGING SOURCE
- Original cataloging agency: OSt
- Transcribing agency: OSt
150 ## - HEADING--TOPICAL TERM
- Topical term or geographic name entry element: Marketing management; Social marketing; Demarketing; Consumer education; Purchasing process; Consumerism
670 ## - SOURCE DATA FOUND
- Source citation: Work cat.: (OSt)697: Loudon, David L. 18571, Consumer behavior : concepts and applications /, 1993.