Normal view MARC view

Customer services; Service industries; Marketing research; Service delivery; Demand; Capacity; Marketing communication; Pricing; Service quality (Topical Term)

Number of records used in: 1

Preferred form: Customer services; Service industries; Marketing research; Service delivery; Demand; Capacity; Marketing communication; Pricing; Service quality

Notes

Machine generated authority record.

Work cat.: (OSt)667: Zeithaml, Valarie A. 3740, Services marketing : integrating customer focus across the firm /, 2000.

Koha online

CIU Library and Learning Resources Centre (LLRC)

Customer services; Service industries; Marketing research; Service delivery; Demand; Capacity; Marketing communication; Pricing; Service quality (Topical Term)