Normal view
MARC view
Entry Topical Term
001 - CONTROL NUMBER
- control field: 9858
003 - CONTROL NUMBER IDENTIFIER
- control field: OSt
005 - DATE AND TIME OF LATEST TRANSACTION
- control field: 20220605184137.0
008 - FIXED-LENGTH DATA ELEMENTS
- fixed length control field: 220605|| aca||aabn | a|a d
040 ## - CATALOGING SOURCE
- Original cataloging agency: OSt
- Transcribing agency: OSt
150 ## - HEADING--TOPICAL TERM
- Topical term or geographic name entry element: Planning; Strategy; Advertising media; Creating advertising; Integrating marketing; International marketing
670 ## - SOURCE DATA FOUND
- Source citation: Work cat.: (OSt)2159: Wells, William 9856, Advertising : principles practice /, 2000.