Successful marketing reaearch : the complete to getting and using essential information about your customers and competitors / Edward L. Hester
By: Hester, Edward L
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BookPublisher: New York : John Wiley, 1996Edition: 1st ed.Description: xv,240p. : ill.ISBN: 04711238110471123803.Subject(s): Marketing research | Market research; Business; Advertising; Media; Trade; Marketing plan; Communication; Customer; Marketing information systemsDDC classification: 658.83 Subject: Business
| Item type | Current location | Call number | Copy number | Status | Date due |
|---|---|---|---|---|---|
| CIU Library | General Stacks | 658.83 H588s 1996 (Browse shelf) | 1 | Available |
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