Strategic advertising campaigns / Don E. Schultz, Beth E. Barnes
By: Schultz, Don E
.
Contributor(s): Barnes, Beth E.
Material type: 
BookPublisher: Lincolnwood, Ill. : NTC Business Books, 1995Edition: 4th.Description: xxvi,370p. : ill.ISBN: 0844230154.Subject(s): Strategic advertising | Advertising campaigns; Consumer research; Campaign strategy; Communication; Sales promotion; Direct marketing; Media; Campaign managementDDC classification: 659.113 Subject: Business
| Item type | Current location | Call number | Copy number | Status | Date due |
|---|---|---|---|---|---|
| CIU Library | General Stacks | 659.113 S387s 1995 (Browse shelf) | 1 | Available |
Business
There are no comments for this item.